Category: TECHNOLOGY

User Journeys are a buzz these days and why not, they help contextualise data about our target and current customers or buyers of our products or services. User Journeys are a technique of data visualisation using a combination of storyboard sketches or images, a definite sequence, a start and an…

Primary research and observational research findings to achieve the goal of encouraging more people at this particular customer service center highlighted several opportunities, I have listed the key findings below: Dominant pathways [most used routes within the center] went straight to the security personnel placed near the entrance doors. I…

Contextual Observation is Vital to Research As user experience and interaction design engineers, we must be sensitive to people and how they behave in situations, this is where ethnography or observational research methodology comes into place. Simply observing people can be extremely enlightening as to how best to develop or…