Category: USER JOURNEY

User Journeys are a buzz these days and why not, they help contextualise data about our target and current customers or buyers of our products or services. User Journeys are a technique of data visualisation using a combination of storyboard sketches or images, a definite sequence, a start and an…

Primary research and observational research findings to achieve the goal of encouraging more people at this particular customer service center highlighted several opportunities, I have listed the key findings below: Dominant pathways [most used routes within the center] went straight to the security personnel placed near the entrance doors. I…