Tag: UX research

As user experience researchers we all value the importance and significance of persona on the balance. During one of the tutorial, we were introduced to this concept and then asked to create a couple based on the case studies given.

Visual communication using pictures, picture cuttings, and a simple line or figure drawn by hand are all important aspects when you are trying to communicate insights and findings to your stakeholders [both internal and external]. Beautiful drawings may be a necessary evil when sharing the work at the corporate level…

User Journeys are a buzz these days and why not, they help contextualise data about our target and current customers or buyers of our products or services. User Journeys are a technique of data visualisation using a combination of storyboard sketches or images, a definite sequence, a start and an…

Primary research and observational research findings to achieve the goal of encouraging more people at this particular customer service center highlighted several opportunities, I have listed the key findings below: Dominant pathways [most used routes within the center] went straight to the security personnel placed near the entrance doors. I…