Products don’t fail because they plan to fail. They fail because they never stop adding requirements.
What begins as a clear problem gradually becomes a collection of stakeholder requests, competing priorities, governance demands and “just one more thing” additions.
The result?
📈 Scope grows
📈 Complexity increases
📈 Costs rise
📉 Outcomes shrink
One of the hardest leadership skills isn’t deciding what to add.
It’s deciding what not to add.
Successful products aren’t built by including everything.
They’re built by focusing relentlessly on what matters most.
What’s the biggest cause of scope growth in your organisation?
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