Most transformation programmes don’t fail because of bad decisions.
They fail because of “untested assumptions”.
– We assume users will adopt the service
– We assume stakeholders are aligned
– We assume data is available
– We assume benefits will follow delivery
The purpose of discovery isn’t just to understand users. It’s to uncover what we’re taking for granted and replace assumptions with evidence.
The earlier you test an assumption, the cheaper it is to learn.
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